Your employee value proposition is your promise of what you offer new recruits in exchange for their service of work. Your EVP focuses not so much on what you do or your values but why employees work for you and stay with you. Therefore the best way to showcase your EVP to potential candidates is through the voices of your existing employees. As it is their stories that shape the perceptions and beliefs about your company more than your leadership or recruitment team. Your employees are your most powerful company advocates and you should be making video that shares their stories and their voice to inspire trust and action in your desired top talent.
In this video we filmed employees across the different functions of Huws Gray, from Head Office, retail to the yard.
Through their voices and shared experiences we were able to communicate the Huws Gray EVP of friendly relaxed culture, training and development, exciting company growth ambitions.
There is a lot more to making an EVP recruitment video than lights, camera, action. We've broken down some of the key elements for you to consider when planning your recruitment video production project.
We do not make dull talking heads nor do we fake till we make it with glossy, high fiving recruitment videos - unless you really love high fiving that is.
We want to capture the authentic reality of your culture and that means making sure your people are at ease and relaxed. Its why we use a small video production crew as we know that too many people on set can be intimidating and youre not getting the best out of them.
We have experience working within recruitment and HR so we understand the challenges and most importantly we understand the messages you need to convey.Find Out More How We Can Help
This EVP Recruitment video was focused specifically on the Outside Clinic team of Optometrists in an effort to attract more high street optomoetrists to domicilary eyecare.
We focused on 4 Optometrist stories and why they love working for Outside Clinic.