EVP Video Grays Inn London
An Extraordinary Legal CommunityView Project
Communicate your organisation’s unique benefits, culture, and opportunities to potential employees.Let's Talk
Your employee value proposition (EVP) is what sets your company apart from the competition and is the reason why potential candidates would choose to work for you. Showcasing your EVP through the voices of your existing employees is the best way to give potential candidates a glimpse into the culture of your organization and why working for your company is so special.
By using recruitment video production to bring your employees' stories to life, you're not only showcasing your EVP in a more engaging and human way, but you're also putting a face and voice to your organization. This creates a powerful and authentic connection with potential candidates, inspiring them to trust and consider joining your company. By making use of the voices of your employees, you’re highlighting the real-life experiences and satisfaction of working for your company, which is much more impactful and believable than any marketing campaign.
We have made EVP recruitment videos for a range of industries across the UK. Our goal is to bring their stories to life through video, and to create an emotional connection with potential candidates that goes beyond just words on a page. Whether you're looking to showcase the supportive and inclusive environment at your company, or to highlight the opportunities for career growth and personal development, or your flexible working culture we're here to help you tell your story in a way that resonates with your ideal candidates.
Dull and artificial recruitment videos are a thing of the past. We believe in capturing the real essence of your company culture, and that starts with putting your employees at ease during the video production process. That's why we opt for a smaller video crew - too many people on set can be overwhelming and hinder the authenticity of the end result.
With years of experience in the recruitment and HR industry, we understand the key messages that need to be conveyed and the challenges that come with it. We're dedicated to creating recruitment videos that accurately showcase the heart and soul of your company and attract the right candidates who will love it just as much as your current employees do. No fake high fives, just real and engaging content.
Learn more about us and how we work at MHF and how we strive to put the human touch in video production.Brief Us
There is a lot more to making an EVP recruitment video than lights, camera, action. We've broken down some of the key elements for you to consider when planning your recruitment video production project.
Ideally, an EVP video should be concise and engaging, lasting around 2 to 3 minutes. The goal is to deliver a clear message that resonates with potential candidates.
The production process generally involves:
Pre-production: Concept development, scriptwriting, storyboarding, location scouting.
Production: Filming interviews, b-roll footage, and workplace scenes.
Post-production: Video editing, adding graphics, animations, music, and voiceovers.
Review and feedback: Collaborate with stakeholders to refine the video.
Authenticity is key. Feature real employees sharing their experiences genuinely. Show real interactions and work environments to give candidates a true sense of your company's culture.
Absolutely. Animation and graphics can enhance your video by visually representing abstract concepts, statistics, or the company's journey. Just ensure they align with your brand and message.
Showcase a diverse range of employees, backgrounds, and experiences in the video. Highlight inclusivity efforts and initiatives that demonstrate your commitment to diversity.
Subtitles are highly recommended, as they make the video accessible to a wider audience, including those who are hearing impaired or watching without sound.
Share the video on your company's career website, social media platforms, LinkedIn, and during recruitment events. Embed it in job postings to provide a comprehensive overview for potential candidates.
Track metrics like views, engagement (likes, shares, comments), website traffic, and candidate application rates before and after the video launch. Analyse the impact on the quality of applicants over time.
Absolutely. As your company evolves and grows, it's essential to keep your EVP video up to date to reflect the current state of your organisation and its culture.
An EVP video should cover aspects like employee testimonials, day-in-the-life scenarios, company mission and values, benefits (financial, health, career growth), work-life balance, diversity and inclusion efforts, and unique perks.
Inclusive video production and video marketing is important for your brand. Learn more about what that means for your business.
Read our guide on video marketing trends and predictions for 2024 to help you create impactful content for your audience.
Discover how Awin's brand video campaign raised awareness of their brand and resulted in a 400% increase in sign ups. In this blog we go behind the scenes and explore the brand video campaign's key strategies, talent selection, set designs, and much more.
Promotional videos are an excellent tool to increase brand awareness and boost conversions. Discover our top tips for maximising ROI from video.
Discover how to use interactive video to engage, educate and convert your audience through the experts at MHF Creative video agency
Ensure compliance in corporate video production with our comprehensive guide. Navigate regulations in finance, healthcare, and more, promoting inclusivity and safeguarding intellectual property. Create videos that build trust and uphold legal standards.