Brand Story Video Campaign
Cycle Together
Founder Led Video Marketing
Founder Led Video Marketing
As a London-based video production agency, we were tasked with creating a hero video for Cycle Together to promote their platform’s mission of making cycling more accessible, inclusive, and diverse across independent UK cycling clubs. Our process began with a creative discovery session to align on the project’s goals and purpose, followed by developing creative treatments, storyboards, and messaging for client approval. We filmed authentic interviews with cycling club representatives, capturing personal stories and b-roll footage of events and club activities. In post-production, we added motion graphics and music to enhance the video’s visual impact, delivering a compelling final product that highlights Cycle Together’s community-building benefits and its positive impact on UK cycling.
In this video the founder of Cycle Together talks about the vision for her platform to connect new cyclists to cycling clubs int heir area and build a more inclusive and diverse cycling community.
We began by connecting with the Cycle Together team to understand the platform’s mission: increasing accessibility, inclusivity, and diversity in UK cycling clubs. Through thoughtful discussions, we explored the challenges new cyclists face and how Cycle Together addresses them.
To bring the platform’s vision to life, we featured a London-based cycling club, reflecting the community Cycle Together aims to build. By sharing the founder’s story and capturing the club in action, we showcased the energy and inclusivity at the heart of the platform.
With interviews, real-life footage, and animated graphics highlighting key features, the final video offers an authentic, engaging view into how Cycle Together is reshaping the cycling experience.
The promotional brand video was shot across one sunny Sunday in South London, Kent Lanes.
We met the Penge cycling club in Crystal Palace and from here we shot them riding the bikes out into the Kent Lanes.
We then travelled back to South London to film the interview in a home location.
The shoot needed to show the impact that using the Cycle Together platform will have on new cyclists considering joinging a cycling club as well as show glimpses of the platform which had at the point of shooting not gone live.
The promotional video we created for Cycle Together helped to increase awareness and interest in the platform. By highlighting the values of inclusivity and diversity, as well as showcasing the benefits of joining a cycling club, the video effectively conveyed the message of the platform.
As a result of the video, Cycle Together saw an increase in website traffic and sign-ups. The video was also shared widely across social media and received positive feedback from the cycling community.
The MHF Creative video producers are flexible and can arrange a time that works best for you to discuss your project.
We take the time to truly understand your organisation and your objectives for your video content. Once we've had a thorough discussion, we'll provide you with a comprehensive proposal for the work you wish to commission.
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