Explore how this dynamic video highlights Awin & Klarna’s collaboration to drive customer growth and brand success
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Awin, a global affiliate marketing platform, recognised the potential of a strategic partnership with Klarna to drive sales and revenue growth for their advertisers. However, Awin needed to showcase the advantages of this partnership to their target audience and highlight the significant benefits that their advertisers could expect. To achieve this goal, Awin partnered with MHF Video Production Agency to create an informative and engaging video campaign that highlighted the benefits of partnering with Klarna on the Awin affiliate network.
The main objective of the video campaign was to educate potential customers about the partnership between Awin and Klarna and the benefits of using Klarna's payment solutions to increase conversion rates. The branded video had to be human and concise, explaining why customers should partner with Klarna on the Awin affiliate network.
Awin faced several challenges in creating a video campaign for their partnership with Klarna. The main issue was effectively communicating the partnership's benefits without overwhelming the audience with technical jargon. Awin aimed to ensure potential customers understood how Klarna's payment solutions could enhance conversion rates and boost revenue.
Another challenge was crafting an engaging video that showcased the partnership’s unique features while remaining concise. Collaborating with Klarna also required careful communication to align the video with both brands' messaging and values.
Finally, Awin needed to accurately represent their platform’s offerings, demonstrating how their affiliate marketing platform gives advertisers more control and the ability to pay only for results.
At MHF Video Agency, our approach to the Awin-Klarna partnership video project was rooted in collaboration and research. We worked closely with both brands to understand their target audience and campaign goals, analysing video examples they liked for inspiration.
We conducted interviews with teams from Awin and Klarna and reviewed their brand guidelines and marketing strategies. This groundwork informed our filming, which took place in London, capturing key footage for the final edit.
To ensure the video accurately represented both brands, we held regular meetings to discuss progress, gather feedback, and adjust content as needed. Our post-production team then edited the footage, adding animations to create a visually engaging presentation that simplified the partnership's benefits.
Overall, our research-driven and collaborative approach delivered an engaging video that effectively communicated the partnership's advantages to Awin's target audience.
The results of the Awin and Klarna partnership video produced by MHF Creative have exceeded expectations. The video has received the highest number of impressions on social media ever for Awin, generating a significant amount of buzz and engagement among their target audience.
In addition to the impressive social media metrics, the video has also been well-received by Awin's internal teams, who have praised it for its clear messaging and engaging visuals. The success of the video has helped to position Awin as a leading player in the affiliate marketing space, and has helped to drive interest in their platform among potential customers.
Overall, the Awin and Klarna partnership video has been a tremendous success, demonstrating the power of high-quality video content in driving engagement and interest among target audiences.
At MHF Creative, our video producers are flexible and ready to work around your schedule to discuss your project.
We prioritise understanding your organisation and your specific objectives for video content. After a detailed discussion, we’ll provide you with a comprehensive proposal tailored to your needs, ensuring you receive the best video production services to achieve your goals.
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