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RMS customer testimonial video production featuring Roomz Hotel in Edinburgh by MHF Creative
Customer Testimonial Case Study

Customer Testimonial Video Production

We partnered with RMS to produce a customer testimonial video featuring Roomz Hotel in Edinburgh. The film was designed to capture a genuine customer story, showing how RMS supports hospitality teams through practical, real-world insight and credible on-location storytelling.

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  • Our Work
  • RMS Customer Story Video: Roomz
The Brief

Humanising a SaaS product through a real customer story

RMS had recently rebranded and wanted to create a series of customer testimonial videos that would promote its hospitality SaaS product through authentic customer stories.

For the Roomz Hotel film, the aim was not simply to explain software features. It was to humanise the hotel owners, capture their story on location in Edinburgh and show how RMS supports real hospitality businesses in a way that felt credible, warm and emotionally engaging.

Customer testimonial video production SaaS customer story video Hospitality video production Edinburgh filming
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RMS Customer Testimonial Video

A customer testimonial video produced by MHF Creative for RMS, filmed on location at Roomz Hotel in Edinburgh. Created as part of RMS's rebrand campaign, the film showcases how real customer experiences can build trust, reinforce brand positioning and demonstrate the value of hospitality technology through authentic storytelling.

Filmed on location at Roomz Hotel in Edinburgh as part of RMS's customer testimonial series.
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Our Approach

Lean Production. Premium Results.

Customer testimonial videos work best when they feel genuine. Our approach was to keep production lightweight while ensuring every creative decision reinforced the credibility of both RMS and its customer.

Filmed on location in Edinburgh with a single camera operator and remotely produced by our London team, the project combined efficient production with high-end creative direction. This enabled us to capture authentic customer conversations without disrupting the hotel's day-to-day operations, while still delivering a polished commercial asset for RMS's rebrand campaign.

01

Authentic Customer Storytelling

Rather than scripting answers, we guided natural conversations that allowed the hotel owners to tell their story in their own words, creating a testimonial that felt genuine and believable.

02

Remote Production

A single camera operator filmed on location in Edinburgh while our creative team remotely directed the production from London, delivering a streamlined shoot without compromising quality.

03

Designed For Sales & Marketing

The finished film became more than a customer testimonial. It provided RMS with a credible case study that reinforced its new brand positioning and supported both marketing campaigns and commercial conversations.

Creative Disciplines

Everything required to create a credible customer story

The project brought together customer testimonial video production, interview direction, location filming, remote producing, hospitality storytelling and post-production editing to create a customer case study that supported RMS's new brand positioning.

01

Customer story strategy

We shaped the film around proof, partnership and trust, helping RMS show how its hospitality technology supports real operators in practice.

02

Testimonial interview direction

We guided the conversation to help the Roomz Hotel owners speak naturally about their experience, creating a testimonial that felt human and believable.

03

Edinburgh location filming

Filming on location at Roomz Hotel grounded the story in a real hospitality environment, giving the case study authenticity and visual context.

04

Remote production

A single camera operator filmed in Edinburgh while our London team remotely produced the shoot, keeping the production efficient without compromising creative direction.

05

Hospitality B-roll

We captured supporting hotel footage to show the environment, the people and the operational context behind the RMS customer story.

06

Case study editing

The final edit shaped interview, location footage and brand messaging into a polished customer testimonial asset for RMS's sales and marketing teams.

Looking to do the same?

Turn real customer experience into credible testimonial content.

The strongest B2B content is grounded in lived experience. Our customer testimonial videos help brands turn real delivery into clear, trust-building stories that support positioning, strengthen sales conversations, and show how value works in practice.

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Customer Testimonial Video Production

Turn Customer Trust Into Video Proof

The RMS customer testimonial is one example of how we help B2B brands turn real customer experiences into credible sales and marketing assets. From customer interviews and location filming to case study editing, animation and campaign cutdowns, we create testimonial videos that build trust and show your value in the words of the people who use your product.

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Project FAQs

Questions About The RMS Customer Story

Specific questions about the RMS customer testimonial video, including the filming approach, interview process, remote production and how the case study supported RMS's brand repositioning.

What Type Of Video Did MHF Creative Produce For RMS?

We produced a customer testimonial video featuring the owners of Roomz Hotel in Edinburgh. The film was designed to demonstrate how RMS supports hospitality businesses through the voice of a real customer, creating an authentic case study that reinforced the company's repositioning as a trusted technology partner.

Why Did RMS Choose A Customer Testimonial Video?

Following its rebrand, RMS wanted genuine customer stories that demonstrated the real-world value of its hospitality software. Rather than talking about product features alone, the testimonial allowed customers to explain the partnership and business impact in their own words.

Where Was The Customer Testimonial Filmed?

The video was filmed on location at Roomz Hotel in Edinburgh. Shooting inside the customer's own environment added authenticity and helped viewers see how the RMS platform supports day-to-day hospitality operations.

How Was The Production Managed?

The production was delivered using a remote production model. A single camera operator filmed on location in Edinburgh while our creative team directed the production remotely from London, providing an efficient and cost-effective workflow without compromising quality.

What Was Included In The Final Delivery?

We delivered a polished customer testimonial video combining interview footage, hotel visuals and carefully crafted editing to create a versatile case study asset for RMS's website, sales conversations and wider marketing campaigns.

Can MHF Creative Produce Similar Customer Testimonial Videos?

Yes. We create customer testimonial videos, customer case study films and client success stories for SaaS companies, technology brands and B2B organisations that want to build trust, strengthen credibility and demonstrate real customer outcomes through video.

Ready To Build Trust?

Let's Create Customer Testimonial Videos That Prove Your Value

Whether you need a customer testimonial, client case study, SaaS success story or location-based interview, we'll help you turn real customer experiences into credible video content that builds trust, supports sales and shows your product working in the real world.

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