Roomzzz Aparthotel representative speaking during an RMS customer story video interview in Edinburgh.

Customer Story Hospitality RMS

RMS × Roomzzz Customer Story Video

A real customer experience, told in their own words.

We partnered with RMS to produce a customer story video featuring Roomzzz Aparthotel in Edinburgh, combining a genuine customer testimonial with on-location filming to show how RMS supports hospitality teams in practice.

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Project

Customer Interview
Customer Testimonial
Edinburgh
On Location Filming

Our Work
RMS x Roomzzz Hospitality SaaS Customer Testimonial Video

The Brief

Humanising a SaaS product through a real customer story.

RMS had recently rebranded and wanted a series of customer story videos that would bring its hospitality software to life through the experiences of real customers.

The challenge was not simply explaining what the platform could do. It was showing what using RMS actually looked like inside a hospitality business, through the people working with it every day.

For Roomzzz Aparthotel, we filmed the customer story on location in Edinburgh, combining a genuine testimonial with the environment around them to make the product feel useful, credible and grounded in real experience.

It is an approach we use across our SaaS video production work: start with what matters to the customer, then let the product support the story rather than dominate it.

The Creative Decision

Lead with the customer experience. Let the product prove its value through the story.

The Film

A customer story built around real experience.

Rather than lead with software features, the film gives the Roomzzz team space to explain their experience of RMS in their own words.

Filmed on location in Edinburgh, the customer interview is supported by the hotel environment and everyday moments around the property, grounding the product story in the reality of how it is used.

RMS × Roomzzz Edinburgh Customer Story Video

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Our Approach

Keep the production light. Keep the story human.

Customer story videos work best when the person being filmed feels like themselves, not like they have stepped onto a commercial set.

For Roomzzz, we kept the production deliberately small. A single camera operator filmed on location in Edinburgh while our team produced and directed remotely from London.

That gave us enough production control to create a polished film without overwhelming the customer or disrupting the day-to-day running of the hotel.

01

Start with the conversation

We did not script the customer testimonial. Instead, we shaped the interview around real experiences and used follow-up questions to help the Roomzzz team explain what working with RMS was actually like.

02

A smaller footprint on location

With one camera operator in Edinburgh and remote production from London, we were able to work efficiently around the hotel while still maintaining creative direction across the interview and supporting footage.

03

Let the product sit inside the story

Rather than turning the film into a software demonstration, the product appears through the customer experience. That makes the value of RMS easier to understand because the audience sees it in the context of a real hospitality business.

The Principle

Make the filming feel simple. Let the customer story do the convincing.

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