5 Effective Techniques for Promotional Video Production

18th September 2023

Promotional video production is the process of creating videos with the primary purpose of promoting a product, service, brand, event, or idea. These videos are typically used as marketing tools to reach and engage a target audience, drive specific actions (such as making a purchase or signing up for a newsletter), and increase awareness and interest in the promoted subject matter.

Knowing the value promotional videos add to your business, are you ready to elevate your promotional video production game and capture your audience's attention? 

In this article, we'll explore five effective techniques that will help you create compelling promotional videos. Whether you're promoting a product, service, or event, these tips will guide you in crafting engaging and memorable content. And working with a full service video production team like MHF Creative will make this task even easier.

Start with a Clear Objective

Every successful promotional video begins with a well-defined objective. What do you want to achieve with your video? Are you aiming to increase brand awareness, boost sales, or educate your audience? Identifying your goal is crucial because it shapes the entire creative process. Once you have a clear objective, you can tailor your video's content, tone, and style to align with that goal. Remember, a focused video is more likely to resonate with your target audience.

Craft a Captivating Story

Storytelling is a powerful tool in video production. Weave a narrative that connects with your viewers emotionally. Engage your audience by introducing relatable characters, problems, and solutions. Whether it's a customer testimonial, a behind-the-scenes look at your company, or a compelling product demonstration, a well-crafted story will keep viewers glued to their screens. Make sure your story has a beginning, middle, and end, with a clear call to action (CTA) at the conclusion.

Keep it Concise

In the digital age, attention spans are shorter than ever. To maintain your viewers' interest, keep your promotional video concise. Aim for a video length of 60-90 seconds. This duration is generally ideal for delivering your message without overwhelming your audience. Make every second count by focusing on the most important information and visuals. A concise video not only retains viewers but also encourages them to act upon your CTA.

Visual Appeal is Key

High-quality visuals and production values are essential for a professional-looking promotional video. Invest in good lighting, camera equipment, and editing software to ensure your video looks polished and visually appealing. Pay attention to colour schemes, typography, and graphics that align with your brand identity. Additionally, use eye-catching visuals, animations, and transitions to enhance the overall viewing experience. A visually appealing video is more likely to grab the attention of potential customers.

Implement a Strong CTA

The call to action (CTA) is the heart of your promotional video. It tells viewers what you want them to do next, whether it's visiting your website, making a purchase, subscribing to your newsletter, or sharing the video with others. Make your CTA clear, concise, and compelling. Use action verbs like "buy now," "subscribe," or "learn more" to prompt immediate action. Place your CTA strategically towards the end of your video, ensuring it's visible and easily accessible.

Incorporating these five effective techniques into your promotional video production process can significantly increase its impact and effectiveness. Start with a clear objective, craft a captivating story, keep it concise, pay attention to visual appeal, and implement a strong call to action. By doing so, you'll not only create videos that engage your audience but also inspire them to take the desired actions. 

So, go ahead and apply these techniques to your next promotional video project, and watch your audience grow and engage like never before. And if you would like assistance in creating your promotional video, get in touch with the team today.