An employer brand video can cover off multiple different types of recruitment video production but in general their purpose is to market your company and bring your working environment to life in the eyes of your prospective candidates. Employer branding videos can help you to communicate your culture, values, mission and what you need to thrive in the organisation.
Check out this recruitment video campaign we made for Huws Gray here.
By 2022 video content will account for 82% of all internet traffic - Oberlo. Therefore it makes sense that to ensure your employer brand stands out and remains relevant, recruitment video production is a need to have.
Recruitment video production is evergreen in nature and once made can remain relevant for a number of years.
It can also help save budget on hefty recruitment agency fees by using it as part of a highly targeted paid social media ad campaign.
Check out our recruitment video production work here.
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Employer branding videos should be used across all your candidate and employee touchpoints. The reason for this is that there are lots of different ways in which a candidate may research or come into contact with your brand. They may be actively looking for a job and seeking information on who you are and what you are like to work for or they may be passive and have limited awareness of your company and as such you need to get in front of them on social media with recruitment video production that peaks their interest and makes them want to find out more.
As a general rule of thumb your recruitment videos should be shared on your careers website like the recruitment video production campaign we produced for Outside Clinic as well as on your Glassdoor profile page. These are two websites that anyone researching your company will go to check you out and a highly informative and engaging recruitment video production will make you stand out from your competition.
The next strategy is to share your recruitment videos across the specific social media platforms or websites where your target audience hang out online. We would recommend getting your employee brand advocates to share with their followers and set up a paid media campaign which hones in on your highly targeted audience demographic enabling you to get in front of your dream candidates, raising awareness of your company and what you do.
Finally you can share recruitment videos on your job descriptions to really bring the role and function to life in the eyes of your candidate enabling them to self determine whether your culture would be a good fit for them.
At MHF we are specialists in recruitment video production and have worked at the cold face of this industry enabling us to have a deep understanding of the challenges faced by recruiters and talent acquisition leads.
We will work with you to understand your specific and unique business needs and come up with a creative direction and employer branding video production proposal that will work to achieve your business and HR goals and deliver value in line with your recruitment video production budget.
Speak to a member of our team.
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