Brand · Strategy · Perception Shift
We create strategic brand films, rebrand videos, employer brand videos and customer story content for B2B marketing, brand and communications teams. Trusted by teams at Awin, Expedia, Unily, Etsy and Evelyn Partners, with brand, employer brand and customer story films built for B2B growth.
Planning a brand film? Talk to us about your project
The conversation quickly becomes about what the film should look like, how long it should be or what competitors are doing.
But the real challenge is usually deeper. The business has evolved, but audience perception has not. The positioning feels unclear, the message gets diluted, or the brand no longer reflects where the company is heading.
That is why we do not start with the output. We start with the outcome. What does this brand video need your audience to understand, believe or feel more clearly after watching it?
Without that clarity, even a beautifully produced brand film can look polished but do very little for the business.
MHF Creative is a London-based brand video production agency helping B2B businesses turn positioning, messaging and strategy into brand films people understand, remember and trust. As a corporate video production agency in London, we create strategic content for brands that need clarity, credibility and commercial impact.
We work with marketing, brand and communications teams to produce strategic brand films for rebrands, launches, employer brand videos, customer trust-building, audience education and wider brand campaigns.
The result is brand video content that clarifies your message, strengthens audience understanding and gives the wider business useful assets for web, campaigns, sales and stakeholder communications.
A selection of brand films, rebrand videos, employer brand videos and customer story content showing how we turn positioning and messaging into work that builds trust and supports growth.
Planning a brand film, rebrand video or employer brand campaign?
A selection of brand films, employer brand videos and customer story content showing how we help B2B teams communicate change, build trust and make their message easier to understand.
Filmed at Evelyn Partners' head office on Gresham Street in London, this employer brand video captured 12 interviews across a two-day shoot to bring their newly launched values to life.
1 producer • 2 camera operators • 12 interviews • London
Filmed on location in an Edinburgh hotel with a small crew, this customer story video was designed to build trust by showing the product in a real hospitality setting.
1 DOP • Remote producer • Edinburgh
Filmed in Mixology's London Bridge office, this leadership-led brand film explained the reason for the rebrand with a lean, senior crew and a clear founder narrative.
1 producer • 1 DOP • London Bridge
A rebrand launch video designed to introduce a new product story through motion, clean UI visuals and a clearer brand narrative for launch.
Rebrand launch • Motion-led storytelling
Effective brand films do more than look polished. They help your audience understand what has changed, what matters and why your brand is worth paying attention to.
Before production begins, we define the audience, core message and outcome the brand video needs to create.
We shape the narrative around what your audience needs to understand, remember and believe after watching.
Whether the project involves leadership, customers or employees, we help people sound credible, natural and clear on camera.
The end result is not just one polished film, but brand video content that supports campaigns, sales, stakeholder communication and wider brand understanding.
We create strategic brand video content for B2B businesses that need to explain change, sharpen positioning and give audiences a clearer reason to trust, remember and choose the brand.
Strategic brand films designed to communicate what your business stands for, what sets it apart and why your audience should care.
Rebrand and relaunch videos that help explain what has changed, why it matters and how the new direction should be understood.
Employer brand films that bring values, culture and employee experience to life for candidates, teams and wider stakeholders.
Testimonial and customer story content that builds trust by showing your product, service or partnership in a real-world context.
Founder, CEO and leadership videos that help communicate vision, strategic change and the thinking behind the brand more clearly.
Brand video content for launches and campaigns, built to create momentum across websites, social, sales activity and stakeholder communications.
Strong brand and campaign video should not just look good. It should support a clear objective and create measurable commercial impact.
The video resulted in a +400% increase in subscription sign ups in comparison to previous year.
Before commissioning a brand film, understand what separates strategic brand video production from content that simply looks good but doesn’t shift perception.
The strongest brand films do more than look polished. They help businesses explain change, sharpen positioning and give different audiences a clearer reason to believe in what the brand is doing.
Help your audience understand what has changed, what stays true and how the brand should now be seen.
Turn strategic change into a clearer story that customers, teams, investors or wider stakeholders can quickly understand.
Use real customer stories and testimonial content to make the brand feel more credible, relevant and proven.
Show what it genuinely feels like to work with you, helping attract the right people and reinforce internal culture.
Create one strong brand film with supporting cutdowns and modular content for web, social, sales and wider campaigns.
Give founders and senior teams a stronger way to communicate direction, purpose and the thinking behind strategic change.
MHF Creative is a London brand video production agency working with marketing, brand and communications teams across the City, Canary Wharf, Shoreditch and beyond. As a corporate video production agency in London, we combine strategic thinking with high-end production to create brand films that travel across teams, channels and markets.
We produce brand films, rebrand videos, employer brand videos, customer stories and leadership films, managing the full production process from strategy and creative through to delivery.
We also support international video production across Europe, the US and beyond, helping brands keep message quality, creative consistency and delivery standards high across multiple locations.
From the first strategic conversation to final delivery, we bring together brand thinking, creative direction, production and post-production so every stage of the work is joined up, considered and built around the outcome you need.
Whether it is a rebrand video, employer brand film, leadership story or customer story, we can take it from here.
We define the message, audience and role of the film before production begins.
We shape the idea, structure and visual approach so the work feels aligned with your brand.
We turn positioning, expertise and interviews into language that sounds clear, natural and credible on camera.
Senior crews capture interviews, brand moments, customer stories and leadership content with care and precision.
We build the final story with structure, pacing, music, graphics and platform-ready outputs.
We create motion graphics and visual systems that make complex brand stories easier to understand.
→MHF Creative was founded in 2013 by Matt Haley after working across broadcast, advertising and Burberry’s in-house video team during the early shift into digital content.
In 2020, Ciara Haley joined after a decade inside global brands including Estée Lauder, Burberry and H&M, bringing first-hand experience of how brand messaging gets shaped, challenged and signed off internally.
Together, that gives MHF both sides of the work: the production expertise to make the film properly, and the brand-side understanding to make sure the message actually lands.
That is what makes our model different.
When you work with us, you work directly with us. You are not passed into layers of account management or handed over once the project begins.
We stay hands-on throughout, shaping the thinking, guiding contributors and directing the work so the final film feels clear, credible and commercially useful.
Around that, we bring in a trusted network of cinematographers, editors, animators and specialists we have worked with for years, giving clients senior input without unnecessary layers.
A lean, senior-led model. Direct access. Better outcomes.
Clear answers on brand films, budgets, timelines and how we work, so you can move forward with confidence.
In a short call, we’ll help you clarify the message, audience and deliverables that make sense for your brand, whether you need one hero film or a wider set of assets for web, campaigns, LinkedIn and stakeholder communications.