Product Marketing Videos That Drive Demos and Demand

Strategic videos that help product marketing teams turn complexity into clarity and interest into action.

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Why Product Marketing Videos Matter

If you're a Product Marketing Manager, you already know the challenge. Your product is powerful but hard to explain quickly. Screenshots don’t sell. Walkthroughs don’t convert. And your ICP won’t sit through another dry demo.

Today’s buyers want fast understanding, visual clarity, and a clear reason to act. That’s where strategic product marketing video content comes in.

What Our Videos Help You Do

We make product videos that help SaaS teams:

✅ Turn complex features into clear benefits
✅ Increase demo bookings and trial sign-ups
✅ Differentiate in crowded B2B markets
✅ Launch new products with clarity and confidence
✅ Give sales teams a visual pitch that sticks

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Types of Product Marketing Videos We Create

Top of Funnel Brand Videos: Quick, scroll-stopping content designed to capture attention on LinkedIn, YouTube, and paid ads. Pairs well with product hooks and pain-point messaging.
Explainer Videos for SaaS Platforms: Show what your product does and why it matters in 60–90 seconds. Ideal for homepages, investor decks, or sales enablement.
Product Demo Videos: UI-driven videos that simulate real user interaction. Perfect for demo pages or outbound campaigns.
Feature Launch & Update Videos: Create excitement and clarity around your newest release. Ideal for changelogs, customer emails, or product announcements.
Software Walkthrough Videos: Step-by-step screen-led guides that help users understand key workflows or features. Great for onboarding, help centres, or self-serve support.
Customer Use Case Videos: Tell the story through the user’s eyes. Help your audience connect with how your product solves real problems.

Want to see how we support SaaS brands across the funnel, from onboarding to brand campaigns?

Explore SaaS Brand Support

Built for Product Marketing Teams

We know your job is more than launch checklists and feature blurbs. You’re connecting product to customer, value to story.

That’s why we work like an extension of your team not just a video production agency.

Here’s how we partner with you:

Discovery: We get under the skin of your product, positioning, and target customer profile.
Messaging & Scripting: We develop a compelling narrative that turns features into benefits
Design & Production: Live-action, animation, UI capture, or a mix, whatever best tells the story
Delivery & Cut-downs: Optimised versions for demo pages, social, sales decks, and campaigns

Every frame we create is built to support buy-in, clarity, and conversion.

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Woman deep in thought sitting at desk in modern office with laptop

How We Bring Product Stories To Life

Behind the Scenes: How We Made a Top-of-Funnel Product Video

Watch our process from concept and scripting to shoot and final edit and see how we turn complex affiliate SaaS platform into a compelling story that converts.

Real Brands. Real Product Stories.

From Affiliate Network to SaaS Category Leader

Brand Video Campaign Awin

Product Videos Spotlight: Payhawk's Key Features

Brand Video Awin & Klarna’s Partnership for Customer Growth

Stora Customer Testimonial Video SaaS Video Production Agency

AMEX X Egencia Product Explainer Video

Want help turning your product into a story that drives demos, clicks, and clarity.

Let’s Make a Video

MHF helped another person on my team, she highly recommended them to me. They are super responsive. Open, honest, helpful, nice to talk to. Costing is completely reasonable considering the high standard of output,

Sarah Dewick

Senior Brand Marketing Manager

MHF's creative’s project management has been excellent, and they’ve been great at understanding our challenges. The people they’re creating the content around had never worked with an agency in this way before. However, Matt and Ciara have been very honest and flexible about changes. We’ve required a few more changes than originally anticipated, but they’ve always been happy to do them.

Georgia Burge

Group Creative Lead

Based on the percentage of the video’s engagement, we saw that the majority of the people who have seen it, watch 100% of the video — which is pretty impressive. That’s because it’s so bloody engaging and the animation is so good. The final product definitely met the goals that we had originally laid out for them.

Hugo Murphy

Head of Marketing

Frequently Asked Questions

How long does a project usually take?

Most projects run 3–6 weeks from kick-off to final delivery.
We’ll agree milestones upfront and stay agile if priorities shift. If you need a faster turnaround, just let us know at the beginning and we can make this happen for you.

What do your product video projects typically cost?

Budgets usually range from £12K–£25K, depending on creative direction, formats, and how many deliverables you need.
We’ll always scope transparently, no hidden costs.

Can you work with our product UI or design files?

Yes. We can:

Animate from Figma, Sketch, or design systems
Simulate product flows
Blend UI overlays with motion or live-action where needed

Do you include scripting and messaging help?

Absolutely. Most of our clients come to us with a product and a goal, we help bridge the gap with strategic messaging and narrative development.

Do we get social snippets or cut-downs?

Yes, if you need versions for LinkedIn, YouTube, email, or sales enablement, we’ll build them in from the start.
Think of it as a content system, not just a hero video.

Can you help us with creative direction or concepting?

Yes, many clients start with only a loose idea or brief.
We can lead with a concept or shape one together based on your audience, use case, and product strengths.

Let’s Start a Conversation

We work with Product brands of all sizes to bring clarity, creativity, and results to product marketing content.

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