We partnered with daily.dev to create an expert-led video series designed to help marketers understand developer audiences, unpack high-performing campaigns and build authority through useful, educational content.
daily.dev wanted to position its team as trusted experts in developer marketing by creating a premium thought leadership video series that shared practical advice, real campaign insights and proven strategies for reaching one of the world's hardest audiences to engage.
Rather than producing promotional content, the goal was to create genuinely valuable educational resources that marketers would actively choose to watch. The project consisted of three long-form subject matter expert videos, an in-depth fireside chat, a creative review episode where the team analysed high-performing campaigns from brands advertising on daily.dev, and a set of short-form hot take clips built for social distribution. Every video was designed to simplify developer marketing, demonstrate deep industry knowledge and establish daily.dev as a trusted authority for marketers looking to engage developer audiences more effectively.
Buyers trust people with genuine expertise more than polished brand messaging.
Subject matter expert video gives brands a platform to educate rather than sell. For developer audiences, useful insight earns attention, builds credibility and supports buying decisions before a sales conversation begins.
Real practitioners make complex topics feel more credible, useful and human.
Helpful content demonstrates value before asking anything from the audience.
A strong expert series keeps working across sales, SEO, social and community.
Watch The Series
Rather than producing one standalone film, we helped daily.dev create a premium expert-led content programme made up of solo insight videos, a fireside chat, a creative review panel and short provocative hot takes designed for social distribution.
Episode 01
A long-form solo expert episode designed to help marketers understand developer audiences, campaign planning and what makes developer marketing work.
Episode 02
A fireside chat format gave the team space to explore the challenges brands face when marketing to developers, while keeping the discussion natural, credible and easy to follow.
Episode 03
Three daily.dev experts reviewed real campaign creatives, breaking down what performed well, what did not and what marketers can learn from the strongest examples.
Episode 04
Short, provocative clips designed to lead with a strong opinion, stop the scroll and give daily.dev sharper social-first assets for promoting its expertise around developer marketing.
The daily.dev project was built as a connected expert-led content programme, not a set of isolated videos. We combined strategy, studio production and editorial planning to create long-form insight, conversational content, campaign analysis and short hot take clips from one efficient film day in Hackney, London.
Each video was designed to help marketers understand developer audiences through the specialist knowledge of the daily.dev team, making the content useful rather than promotional.
The series included three solo expert videos, one fireside chat, one creative review panel and three hot take clips, giving daily.dev a varied content system for long-form and social use.
We sourced and hired a studio in Hackney, London, then captured the full series in one shoot day with a lean production crew: producer, DOP and assistant camera operator.
The content was shaped around practical learning outcomes, helping marketers understand what works, what does not and how to approach campaigns aimed at developers.
Specific questions about the daily.dev subject matter expert video series, including the content formats, filming approach, studio production and how the videos were designed for marketers targeting developer audiences.
We produced a subject matter expert video series for daily.dev designed to help marketers understand how to reach developer audiences. The project included three long-form solo expert videos, one fireside chat and one creative review panel.
The series was created to share daily.dev's deep knowledge of developer marketing. Rather than producing promotional content, the videos were designed to educate marketers, explain what works, highlight what does not and position daily.dev as a trusted authority in the space.
The project included three solo subject matter expert videos, one fireside chat and one creative review video where three daily.dev experts analysed high-performing campaign creatives used by brands on the platform.
The full series was filmed in a hired studio space in Hackney, London. MHF Creative sourced the studio and managed the production setup to support multiple video formats in one efficient film day.
The shoot was captured with a lean production crew consisting of one producer, one director of photography and one assistant camera operator, allowing the team to produce multiple high-quality video assets efficiently in a single day.
Yes. We create subject matter expert videos, thought leadership series, fireside conversations, educational content and executive interview videos for B2B brands that want to turn internal expertise into valuable marketing content.
