Brand Video Production Agency
Rebrands, repositioning, new propositions and moments of strategic change. We help complex B2B businesses turn what has changed inside the business into a brand story people can understand, believe and remember.
Rebrand · Repositioning · Market entry · Strategic change When the business has changed, the film should help the market see that change clearly.
When A Brand Film Earns Its Place
A brand film becomes useful when there is a gap between what the business has become and what the market still believes it is.
That can happen after a rebrand, acquisition, new proposition, move into a new market or a bigger shift in where the business is heading.
The problem is rarely that nobody has announced the change. It is that the new position can still feel abstract.
Film can make that change tangible by bringing together the people, proof, product and context behind it. But before deciding what the film should look like, we need to understand what perception actually needs to move.
Start with the current perception.
Before telling a new story, understand the old one. What assumptions does the market already make about the business, and which of those are now holding the brand back?
Define the perception shift.
Be clear about what the audience should understand or feel differently afterwards. A brand film is stronger when it moves one important idea than when it tries to explain everything the company does.
Find the proof.
The answer might come from leadership, customers, employees, product, real environments or evidence already inside the business. The strongest brand films show why the new position is true rather than simply asking the audience to accept it.
The MHF Approach
Work out what needs to change in the audience’s mind first. Then decide what kind of brand film will make that change easiest to see and believe.
Selected Brand Work
The format changes because the communication job changes.
Repositioning a platform, introducing a global identity, launching a rebrand or bringing a bigger brand belief to life all ask something different of the film.
We start with what people need to see differently, then work out the strongest way to make that new story understandable and believable.
Awin
As Awin's proposition evolved, the brand story needed to move beyond what the market already knew the business for.
Human storytelling, live action and animated product UI came together to make the broader platform proposition easier to understand and the repositioning easier to see.
Make a broader product story clear enough to change an established perception of the brand.
Amex GBT
A brand-led film designed to introduce an evolving global identity and make the relationship between the brands clear through one connected visual story.
Motion, typography and graphic transitions do the explanatory work without turning the film into a conventional corporate explainer.
Mixology Digital
A fast-moving brand reveal combining people, workplace footage, kinetic typography and motion to introduce a new identity with energy and a clear sense of change.
RMS
A launch film created to give the new brand direction energy and visibility, helping the change feel bigger than a new set of visual assets.
Etsy
A campaign built around Etsy's Keep Commerce Human platform, using real makers and their stories to turn a broad brand belief into something audiences could actually see and feel.
The Principle
The creative changes. The job stays the same.
Understand what needs to change in the audience's mind, find the proof that makes the new story credible and then choose the people, product, place or motion that will make it easiest to see.
Bringing The Brand To Life
A brand film should not start with a production technique. It should start with what the audience needs to understand, feel or see differently.
Live action can give the story humanity, credibility and a sense of the real business behind the brand. Motion can make ideas, products and change easier to understand when filming alone cannot show them clearly.
We use both where they earn their place, so the finished film feels like one connected brand story rather than live action with graphics added afterwards.
People can make a new brand story feel grounded in something real.
Leadership, employees, customers and real environments show the business behind the positioning. They give the audience something more believable than a set of brand claims.
Personality · Credibility · Culture · Leadership · Customer proof · Real environments
Not everything a brand needs to communicate can be filmed.
Motion design, typography, animation and product UI can show how an idea works, connect different parts of the story and make complex propositions feel simpler without flattening them.
Product UI · Complex ideas · Data · Systems · Brand language · Visual explanation
One Visual System
When live action and motion work together, they should feel like they came from the same idea.
We think about framing, typography, transitions, product, sound and edit as part of the same visual language from the beginning. That means motion is designed into the film rather than treated as something to decorate it with later.
The Principle
The technique is never the starting point. The audience shift is.
Matt + Ciara Haley · MHF Creative
Why MHF For Brand Change
Brand change rarely begins with a video brief. It starts with a business decision, a new direction or a story the market has not caught up with yet.
We bring senior production experience together with an understanding of how positioning, messaging and stakeholder decisions shape the brief before filming starts.
That means we can challenge what is not clear, work out what the audience genuinely needs from the film and keep the original thinking connected through creative development, production and edit.
We get underneath what has changed, why it matters and what the audience needs to understand differently.
The people shaping the brief stay involved through filming and edit, so the original thinking does not disappear in a handover.
The film still needs to be distinctive and memorable, but every creative choice should support what the business needs the audience to see differently.
Senior-Led From Start To Finish
When you work with us, you get us. A small senior team that stays close to the thinking, the client and the finished work.
Meet MHF CreativeCommercial Proof
Not every brand film is measured in sign-ups. But every film should have a clear job to do.
That might be changing perception, making a new proposition easier to understand or giving people a reason to act. Where the impact can be measured, even better.
increase in subscription sign-ups compared with the previous year.
The video resulted in a +400% increase in subscription sign ups in comparison to previous year.
Georgia Burge
Head of Design · Awin
Know what the film needs to change before you make it. The result will not always be this easy to measure, but the communication job should always be clear.
How We Work
We do not start with cameras, treatments or a predetermined format. We start with what has changed and what the audience needs to understand differently.
Understand
We get underneath the business change, the audience, what they believe today and what the film needs them to understand, feel or see differently.
Shape
We decide what is worth carrying into the film, what will make the new story believable and which creative approach will make it easiest to understand.
Produce
We manage the filming, motion, edit and delivery while keeping the original brief and creative direction connected all the way through.
The process stays simple. Understand the change, find the story and build the production around what the audience actually needs from it.
UK + International Production
MHF is based in London and produces brand films across the UK and internationally.
Where a project spans locations, contributors or production teams, we keep the message, creative direction and post-production connected throughout.
Brand Video Production FAQs
You do not need to arrive with the treatment, script or production approach already worked out.
Most brand film projects start with a change the business needs people to understand, a new direction or a story the market has not caught up with yet. We can help work out what the film needs to do from there.
Brand video production costs depend on the creative approach, filming days and locations, contributors, motion or animation and the number of final outputs required.
As a guide, a focused, straightforward production can start from around £7,500. Larger rebrand or repositioning projects involving more creative development, locations or campaign assets will cost more.
Once we understand what the film needs to achieve, we can recommend the right scope rather than adding production for the sake of it.
A strong brand film gives the audience a clear reason to see the business differently. It is not simply a polished summary of who the company is.
We look at what people believe now, what needs to change and what will make the new story credible. The creative idea, contributors, locations, product visuals and motion should all follow from that.
The aim is to make the positioning clear enough to understand, distinctive enough to remember and credible enough to believe.
Brand video is particularly useful when the business has changed faster than audience perception.
That could be a new identity, a new proposition, an acquisition, a strategic shift, entry into a new market or a business moving beyond what it has traditionally been known for.
Film can connect that new position to real people, products, places and proof, so the change feels tangible rather than simply announced.
The early stages are collaborative because we need to understand what has changed, the positioning behind it, who the audience is and what the film needs to achieve.
We will usually need input from the people closest to the brand and business, particularly while shaping the brief and agreeing the creative direction.
Once those foundations are clear, MHF manages the production around them so your team does not need to run the filming, edit or day-to-day production process.
Yes. If you know the production needs to create more than one film, it is better to plan those outputs before filming rather than trying to find them in the footage afterwards.
A production might create the main brand film alongside shorter campaign edits, vertical versions, leadership clips, website assets or other useful content for marketing and sales teams.
The point is not simply to create more. It is to make sure everything being captured has a clear purpose and makes sensible use of the production.
It depends on how much creative development is needed, the number of contributors and locations, whether motion or animation is involved and how many people need to approve the work.
A focused production can move relatively quickly. A larger rebrand or repositioning project usually needs more time upfront to get the story, creative direction and stakeholders aligned before filming.
If you are working towards a fixed launch date, we can work backwards from it and build the production around the decisions that need to happen first.
Brand Video Production
You don’t need to arrive with the film, treatment or creative approach worked out.
Bring us what has changed in the business, who needs to see it differently and when the new story needs to land. We’ll help shape the message, creative approach and production around it.
Start with what needs to change. We’ll work out what the production needs from there.
