Brand Communication Film
We partnered with American Express Global Business Travel to create an animated brand film that introduced its evolving global identity and helped customers understand the story behind the change.
The Project
A global rebrand is not only about changing how a business looks. Customers also need to understand what the change means, why it is happening and what remains consistent.
Amex GBT needed a clear and engaging way to introduce its updated global identity to customers across its business.
Our role was to turn the rebrand story into a concise animated film, making the relationship between the brands easy to follow while retaining the confidence, scale and credibility associated with Amex GBT.
Watch the Film
A motion-led customer film created to make the new global brand structure feel clear, connected and memorable.
The Challenge
The film needed to communicate an important organisational and brand evolution without overwhelming customers with unnecessary corporate detail.
It had to explain how the different businesses connected while presenting the rebrand as a natural step forward for an established global organisation.
The Creative Response
We used motion design to progressively reveal the new identity, allowing customers to see the relationship between each part of the business rather than simply being told about it.
Typography, graphic transitions and brand elements work together to create one connected visual journey, reflecting the clarity and confidence of the new global identity.
Our Approach
Every creative decision was designed to make the rebrand easier to understand while maintaining the authority and credibility of a global business.
We structured the information into a clear narrative so customers could understand the reason for the change before encountering the new identity.
The visual language was developed from the brand system, using its typography, shapes and graphic devices as part of the storytelling.
Each transition helps demonstrate how the individual businesses come together as part of one connected global proposition.
The story was kept visually direct and easy to follow for an international customer audience across multiple markets.
A connected visual journey designed to help customers understand the relationship between the brands.
Project Disciplines
The project brought together strategic messaging, animation and sound to create one clear customer-facing film.
The Result
The completed film gave Amex GBT a concise and visually engaging way to introduce its evolving group identity, helping customers see how the businesses connected and understand the thinking behind the rebrand.
Related Services
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Explore the service →Planning a Rebrand?
We create brand films and animated communication content for businesses navigating change, launches and new positioning.
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