Employer Brand & Recruitment Case Study

RMS Employer Brand & Recruitment Video

One employer brand. Real people across two continents.

MHF Creative produced a global employer brand and recruitment video for RMS, using real employee stories filmed in San Diego and Melbourne to communicate workplace culture, employee experience and career opportunities to prospective candidates.

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Our Work
RMS Global Employer Brand Video

The Video

A global employer brand video built around real employee stories.

MHF Creative produced a global employer brand and recruitment video for RMS, using real employee stories filmed in San Diego and Melbourne.

Rather than scripting a polished corporate message, we built the story around the people who already understood the culture best: RMS employees themselves.

Interviews, team interactions and everyday workplace moments were brought together into one consistent film designed to help prospective candidates understand the people, culture and experience of working at RMS.

Employer Brand & Recruitment Video

RMS Global Employer Brand

Real employee stories captured across San Diego and Melbourne to help candidates understand the people, culture and employee experience behind the organisation.

Recruitment video production

The Challenge

How do you show candidates what it’s really like to work for a global organisation?

RMS needed prospective candidates to understand its culture through the people experiencing it every day.

The challenge was to create one consistent global employer brand story across San Diego and Melbourne, while keeping the people and culture in each location feeling authentic.

The production also needed to create recruitment content that could work beyond the main employer brand video, including shorter edits for social and talent attraction.

The decision

Don’t tell candidates what the culture is. Let employees show them.

How it worked

One global story. Two locations.

MHF led the employer brand production from London, working with trusted local crews in Melbourne and San Diego to keep the interviews, visual approach and story consistent across both locations.

The brief

Create a global employer brand video built around real employee experiences, with content that could support recruitment and talent attraction across multiple channels.

Pre-production

RMS shared its EVP and employer brand pillars with us. We worked with the employer brand and marketing team to turn those themes into interview questions, with every question agreed in advance.

Contributor preparation

MHF produced the project remotely from London and supplied a producer sheet to help the client prepare contributors and get the strongest, most natural responses on camera.

Melbourne

We worked with a local DoP to film employees while they were already together at an internal event, helping RMS maximise access to contributors. A separate half-day shoot captured workplace b-roll at the Melbourne office.

San Diego

One of our US partner DoPs filmed a full day with RMS employees in San Diego, capturing interviews and supporting workplace footage using the same creative approach.

Remote production

Our London team kept the interview framework, production guidance and creative direction consistent across both locations so the footage would cut together as one global story.

The edit

Interviews and footage from both locations were shaped into one employer brand narrative while keeping the individual employee voices authentic.

The outputs

One hero employer brand video plus shorter recruitment and social edits for wider talent attraction activity.

Start a project

Planning an employer brand video?

MHF Creative works with Employer Brand, Talent Acquisition and marketing teams to turn employee experiences, workplace culture and EVP messaging into recruitment video content that helps candidates understand why they might want to join.

What should you send us?

You do not need a finished brief. Your EVP, employer brand pillars, recruitment challenge or even an early idea is enough for us to start.

What happens next?

We’ll help shape the story, contributor approach, interview questions and production plan, including local crews and international filming where needed.

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