Employer Brand Video Case Study
Show candidates the culture behind the careers page.
A people-led recruitment film created across San Diego and Melbourne to communicate RMS’s global culture, employee experience and reasons to join.
Produced by MHF, a creative video agency working with HR and employer brand teams.
The Brief
RMS needed an employer brand film that would give prospective candidates a credible sense of the people, culture and working environment behind the business.
The challenge was to move beyond broad employer-brand statements and communicate the employee experience through genuine voices, recognisable workplace moments and a clear, consistent narrative.
The film also needed to give recruitment and employer brand teams a flexible campaign asset. Alongside the hero film, shorter social edits would help RMS introduce its culture across candidate touchpoints and support wider talent attraction activity.
Our recruitment video production approach focused on making the organisation feel understandable and human, helping potential applicants assess whether RMS felt like the right place for them.
The Employer Brand Film
A global recruitment film designed to help prospective candidates understand the people, culture and employee experience behind RMS.
Filmed across San Diego and Melbourne, the production brought together employee interviews, workplace footage and genuine team interaction to create one cohesive employer brand story.
In Melbourne, filming took place during an internal staff event, followed by a half-day production at the RMS head office. This gave us a balance of energetic team moments and more focused workplace storytelling.
Our Approach
For candidates to believe an employer brand, they need to see more than a polished workplace. They need to recognise the people, relationships and everyday experiences behind it.
We shaped the RMS employer brand video around real employee voices and natural workplace interaction, creating space for colleagues to communicate the culture in their own words.
In Melbourne, filming took place during an internal staff event and across a half-day at the RMS head office. This gave us both the energy of employees coming together and more focused footage of the day-to-day working environment.
The Melbourne and San Diego footage was then brought together into one consistent global recruitment narrative, while allowing each location and employee perspective to retain its own personality.
Real employee perspectives gave the film credibility and helped RMS communicate its culture without relying on generic employer brand statements.
Combining event footage with head-office filming showed both the social energy of the team and the real environment employees work in.
Footage from San Diego and Melbourne was edited into one clear employer brand film, giving candidates a consistent view of RMS across international locations.
Campaign Rollout
The hero film gave RMS a central employer brand asset, while shorter edits made the same story easier to use across recruitment campaigns and candidate touchpoints.
Together, the films helped RMS communicate its people, culture and international employee experience through one consistent visual narrative.
Hero Film
A central recruitment film introducing the people, workplaces and employee experience behind RMS.
Social Content
Condensed edits designed for social channels and mobile-first talent attraction campaigns.
Candidate Experience
Shared messaging helped connect early employer awareness with deeper candidate research.
Project FAQs
A closer look at how the RMS global employer brand film was planned, filmed and adapted for recruitment communications.
The film was created to give prospective candidates a clearer and more credible view of RMS’s people, culture and international employee experience. Rather than relying on broad employer-brand statements, the story was built around real employees and genuine workplace interaction.
Production took place across San Diego and Melbourne, allowing the final employer brand film to represent RMS as an international organisation while retaining the character of each location.
We filmed at an internal staff event and then completed a half-day shoot at the RMS head office. This created a useful balance between energetic team interaction and more focused workplace footage.
The production focused on real employee perspectives, natural conversation and recognisable workplace moments. This helped the culture feel observed and experienced rather than scripted for the camera.
The production created a central global employer brand film, supported by shorter edits that could communicate the same recruitment message in more concise, mobile-friendly formats.
Employer brand video helps candidates see the people, environment and employee experience behind an organisation before applying. A well-planned recruitment video production can also create flexible content for careers pages, social campaigns and wider talent attraction communications.
Start a Project
We help HR, talent acquisition and employer brand teams create recruitment films that bring workplace culture, employee experience and EVP messaging to life. MHF is a creative video agency built around clear strategy and human storytelling.
Employer brand films, EVP campaigns, employee stories and recruitment content created for careers pages, social campaigns and candidate communications.