Case Study Video Production Services
Corporate case study videos that will help you close sales
Corporate case study videos that will help you close sales
Our case study video production services offer you a great way to differentiate your company and build trust with your prospective customers. We will go beyond your brand, product or service and focus on the stories of your customers, employees or partners and their positive experience of working with you. And it is this third party endorsement that makes case study videos such a powerful and persuasive form of corporate video marketing.
As an experienced case study video production company based in London Luton we can help you change perceptions, adapt your message to your different audience segments, nurture leads and convince your customers or candidates that you can help them solve their relevant pain points.
We make corporate video case studies for businesses nationwide and beyond and get excited to learn all about your story and how we can tell this in a way that will connect it to your specific business goals.
If you're thinking about making a corporate video case study then please feel free to get in touch with a member of our team who will help you optimise your video production budget and marketing output.
The best case study video campaigns are highly targeted at the audience personas you are seeking to attract. They are designed to emotionally connect with the viewer in a way that feels relateable and authentic.
B2B case study video production is not about you, but about the value you offer your customers or candidates and the best way to capture this to to shoot an intimate portrait of successful customers you have worked with that reflect the industries and the human motivations of the people you want to engage and convert.
Find out more about our Case study video services
There are lots of different types of case study videos you can make dependent on your end goals and audience. I have listed some of the types of case study video productions we have made for our clients.
One of the biggest business benefits of our case study video production services is that your prospects or candidates can see with their own eyes a real human person with real emotions and body language discuss their problems and endorse your product or service and odds are they may have similar challenges. Case study video production helps them to visualise how you can help them too and give them an insight on what to expect.
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A lot of brand and marketing videos can date quickly. Case study videos are different in the fact that they are highly relevant for several years without needing to be updated. The reason for this is because its not trend driven but rather all about the rich content and why the value you offer.
Case study videos help to establish you as a thought leader in your industry and make you stand out against your competition who are relying on text based case studies or testimonies.
Our style of case study video production is to capture the human behind the business or brand and create a connection with your target audience through the medium of video storytelling.
We do not like our case study video production work to feel too corporate, bland or overtly glossy. We believe humans connect with other humans so we film them using a documentary style approach, interviewing them then following them around in their environment with a camera to capture their interactions and mannerisms.
This helps the viewer relate to the business and better understand the problems they were seeking to solve and how you helped them achieve this and impact the lives of the people who work there by.
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A key part of the success of any great case study video is having the right client on camera speaking about how your product or service helped them over come their key challenges and achieve key business goals.
Its important to first identify the customers you want to watch the video and think of them in terms of their general persona. What industry do they work in? What are their main problems or general objections? What are their motivations and aspirations in terms of their business goals?
You then need to select one of your customers that aligns to the customer persona you have crafted telling a story that will be relateable to your defined target audience.
So say for example you are accountancy firm seeking to sell software to the manufacturing industry then you wouldnt want to film a case study video of a client working within the education sector as it just will not have the relevance or relateability needed for your case study video production to be successful in achieving its business goals of building leads and trust within the manaufacturing sector.
Whilst each client story is unique there is a typical case study video production structure to ensuring your video case study achieves its overall aims and objectives to generate new leads and convert prospects into customers.
A standard 90 seconds - 2 minute customer testimonial video will start at around £3750. However the price can go up depending on how many case study videos you want and in the different types of formats for social media. The price for this includes:
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