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Communicate your organisation’s unique benefits, culture, and opportunities to potential employees.
Let's Talk
Communicate your organisation’s unique benefits, culture, and opportunities to potential employees.
Let's TalkYour employee value proposition (EVP) is what sets your company apart from the competition and is the reason why potential candidates would choose to work for you. Showcasing your EVP through the voices of your existing employees is the best way to give potential candidates a glimpse into the culture of your organization and why working for your company is so special.
By using recruitment video production to bring your employees' stories to life, you're not only showcasing your EVP in a more engaging and human way, but you're also putting a face and voice to your organization. This creates a powerful and authentic connection with potential candidates, inspiring them to trust and consider joining your company. By making use of the voices of your employees, you’re highlighting the real-life experiences and satisfaction of working for your company, which is much more impactful and believable than any marketing campaign.
We have made EVP recruitment videos for a range of industries across the UK. Our goal is to bring their stories to life through video, and to create an emotional connection with potential candidates that goes beyond just words on a page. Whether you're looking to showcase the supportive and inclusive environment at your company, or to highlight the opportunities for career growth and personal development, or your flexible working culture we're here to help you tell your story in a way that resonates with your ideal candidates.
Dull and artificial recruitment videos are a thing of the past. We believe in capturing the real essence of your company culture, and that starts with putting your employees at ease during the video production process. That's why we opt for a smaller video crew - too many people on set can be overwhelming and hinder the authenticity of the end result.
With years of experience in the recruitment and HR industry, we understand the key messages that need to be conveyed and the challenges that come with it. We're dedicated to creating recruitment videos that accurately showcase the heart and soul of your company and attract the right candidates who will love it just as much as your current employees do. No fake high fives, just real and engaging content.
Learn more about us and how we work at MHF and how we strive to put the human touch in video production.
Brief Us
There is a lot more to making an EVP recruitment video than lights, camera, action. We've broken down some of the key elements for you to consider when planning your recruitment video production project.
Ideally, an EVP video should be concise and engaging, lasting around 2 to 3 minutes. The goal is to deliver a clear message that resonates with potential candidates.
The production process generally involves:
Pre-production: Concept development, scriptwriting, storyboarding, location scouting.
Production: Filming interviews, b-roll footage, and workplace scenes.
Post-production: Video editing, adding graphics, animations, music, and voiceovers.
Review and feedback: Collaborate with stakeholders to refine the video.
Authenticity is key. Feature real employees sharing their experiences genuinely. Show real interactions and work environments to give candidates a true sense of your company's culture.
Absolutely. Animation and graphics can enhance your video by visually representing abstract concepts, statistics, or the company's journey. Just ensure they align with your brand and message.
Showcase a diverse range of employees, backgrounds, and experiences in the video. Highlight inclusivity efforts and initiatives that demonstrate your commitment to diversity.
Subtitles are highly recommended, as they make the video accessible to a wider audience, including those who are hearing impaired or watching without sound.
Share the video on your company's career website, social media platforms, LinkedIn, and during recruitment events. Embed it in job postings to provide a comprehensive overview for potential candidates.
Track metrics like views, engagement (likes, shares, comments), website traffic, and candidate application rates before and after the video launch. Analyse the impact on the quality of applicants over time.
Absolutely. As your company evolves and grows, it's essential to keep your EVP video up to date to reflect the current state of your organisation and its culture.
An EVP video should cover aspects like employee testimonials, day-in-the-life scenarios, company mission and values, benefits (financial, health, career growth), work-life balance, diversity and inclusion efforts, and unique perks.
This blog breaks down the difference between brand and performance video—and shows how to plan one shoot that does both: connects emotionally and drives results.
Not every video needs a big crew. But every video needs the right crew.
In this blog, we break down what to expect from a professional video production company—and when a larger crew actually adds value. Whether you’re filming a simple internal interview or a multi-location brand campaign, the secret to great content isn’t throwing more people at the problem. It’s smart, strategic crew planning that matches your goals, message, and budget.
If you're wondering whether your next video needs the full production treatment or just a focused, agile team, this guide will help you decide.
Discover what a corporate video producer really does. From strategy and messaging to managing the full video production process, Ciara Haley of MHF Creative video production agency shares how to create purposeful, high-impact content that delivers lasting value across platforms.
Planning a video for your business? Don’t stop at one polished edit. With the right strategy, one shoot day can deliver a full suite of evergreen content, social media cuts, and ad-ready assets. Learn how to maximise your investment with a smarter approach to corporate video production.
Thinking of hiring a video production company in London? Be careful—choosing the cheapest option often means paying twice. Poor-quality video can hurt your brand, waste time, and cost more in the long run. Invest in expert video production that delivers real value from the start.
Video is everywhere. Businesses know they need to create it. Marketing teams are under pressure to deliver it. And yet, most videos we see? They're not great. … We’re talking about videos with: • Bad…
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