Attract Top Talent with Bold, People-Centered Employer Branding Videos
Show the world why your company is the place to be.
Launch Your Employer Brand with Video
Show the world why your company is the place to be.
Launch Your Employer Brand with VideoAttracting top talent isn’t just about rattling off the same old benefits and perks as every other company—it’s about showcasing what makes your workplace truly one-of-a-kind. Employer branding videos are your key to standing out; they allow you to highlight your culture in a way that truly resonates. Instead of merely telling candidates what your company stands for, you can show them the real vibe, the genuine moments, and the incredible people behind the scenes. These videos humanise your brand, creating personal connections that resonate with potential hires.
In a sea of generic recruitment ads, a standout video captures attention and leaves a lasting impression. Plus, they’re perfect for social media—engaging, shareable content that sparks conversations and drives interest. By shining a light on your authentic culture, you’ll attract candidates who not only understand your mission but are eager to be a part of it.
Attracting top talent requires more than just flashy job descriptions. It’s about crafting a compelling narrative that resonates with the kind of candidates you want. By leveraging engaging recruitment videos, you can bring your employer brand to life, showcasing the authentic culture and unique experiences your company offers.
Highlight your team’s passion, creativity, and collaboration through real stories and genuine moments. Share insights into career development opportunities, work-life balance, and the values that guide your organisation. This approach not only helps you stand out but also attracts candidates who align with your mission and are excited to contribute.
When potential hires see the real you—the energy, the camaraderie, and the shared goals—they’re more likely to envision themselves as part of your team.
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Give potential hires a real glimpse into your company’s vibe and work environment with dynamic videos that capture the daily hustle, leadership styles, and team interactions. To effectively showcase your Employee Value Proposition (EVP), highlight what makes your workplace unique: feature testimonials from team members sharing their experiences, showcase opportunities for growth and development, and reveal the perks that set you apart.
Infused with authentic employee stories, these recruitment videos help candidates see themselves as part of your team. By sharing genuine insights into everything from team celebrations to innovative projects, you’ll attract talent that resonates with your values and is eager to jump in and contribute to your success.
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Great leaders inspire and engage, but their visibility is key to cultivating a strong company culture. Use impactful recruitment videos to showcase your leadership team in action, sharing their vision, values, and insights.
These videos can capture candid moments, from team meetings to thought leadership discussions, allowing leaders to connect authentically with both current and prospective employees.
Highlight leadership styles that foster collaboration, innovation, and support. By sharing personal stories and experiences, your leaders can demonstrate their commitment to the team and the organisation’s mission. This not only boosts their visibility but also reinforces trust and transparency within your company.
When candidates see approachable, dynamic leaders who genuinely care about their teams, it creates a powerful impression.
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At Make Human Film, we’re not just video producers—we’re seasoned storytellers with hands-on experience at the forefront of recruitment.
In-House Expertise:
Having worked directly in recruitment, we understand what attracts top talent and how to showcase your unique culture. We know the ins and outs of what candidates are looking for, and we bring that insight to every video we create.
Employee-Led Narratives:
Forget scripted lines! We let your employees shine by telling their own stories, creating authentic connections that resonate with potential hires. This approach makes your videos feel genuine and relatable.
Dynamic Visuals:
We don’t just capture your workplace; we bring it to life! Our engaging visuals and creative editing keep viewers hooked, ensuring your brand message is not just heard but felt.
Tailored to You:
No two companies are the same, and we embrace that. Our approach is tailored to fit your specific needs and goals, ensuring that every video aligns perfectly with your vision.
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An employer branding video showcases your company culture, values, and work environment to attract and recruit potential hires and engage current employees.
Employer branding videos are a powerful tool for highlighting what truly makes your company unique. By showcasing your core values, culture, and day-to-day work environment, these videos serve as a magnet for candidates who resonate with your mission and are eager to contribute to your success. They not only compel the right talent—those who align with and are excited by your company’s vision—but also effectively repel those who may not be the best fit. This dual function ensures that you attract individuals who will thrive in your environment, while naturally filtering out those who might not align with your values, ultimately leading to a more cohesive and motivated team.
The cost of producing a recruitment video varies based on several factors, including the video’s length, the number of filming locations, the quantity of interviews, and the inclusion of animations or graphics. The overall production quality also influences the cost.
At our recruitment video production company, we offer customized quotes tailored to your specific requirements and budget. Our pricing covers all stages of production, from initial concept development through to the final delivery of the video.
We recognise the importance of budget considerations for our clients and are committed to providing competitive pricing while ensuring the highest quality of work. We can also provide flexible payment plans and financing options to make the production costs more manageable.
For a personalised quote and a detailed cost breakdown for your recruitment video project, please contact us for a consultation.
Our video production process unfolds in four key stages: concept development, pre-production, production, and post-production. Initially, we work closely with you to craft a concept that aligns seamlessly with your employer brand and recruitment objectives. In the pre-production phase, we meticulously plan the logistics for the shoot. The production stage involves capturing the video using cutting-edge equipment and techniques. Finally, in post-production, we edit the footage, incorporating any necessary graphics or music to deliver a refined final product that powerfully represents your brand.
At our recruitment video production agency, we understand that every company has unique recruitment needs and goals. That's why we offer a wide range of recruitment video types to suit different objectives. For those looking to showcase their overall company culture and values, we recommend employer brand videos. For those looking to attract candidates for specific job roles, we believe team or department videos are a great choice. Employee testimonial videos can be a powerful tool for showcasing your company culture through the eyes of your employees. We can also produce videos highlighting your company's diversity and inclusion initiatives, as well as videos showcasing your community involvement or company events. Whatever your recruitment needs may be, we're here to work with you and determine the best type of video to meet your goals.
An EVP video and an employer brand video are both types of recruitment videos, but they serve different purposes. An employer brand video is a high-level overview of your company's culture, values, and mission. It aims to give candidates an overall sense of what it's like to work at your company and what sets you apart from competitors.
On the other hand, an EVP video is a more targeted recruitment tool that focuses specifically on communicating your employee value proposition (EVP) to potential candidates. The EVP is the unique combination of benefits and rewards that an employer provides to its employees in exchange for their skills, capabilities, and experience.
An EVP video typically includes interviews with current employees, highlighting the benefits and rewards they receive from working at your company. It aims to showcase the unique aspects of your company's culture, benefits, and work environment that make it an attractive place to work.
While both types of videos can be used to attract and engage top talent, an employer brand video is generally more focused on building awareness and interest in your company as a whole, while an EVP video is designed to persuade candidates to consider your company as a great place to work based on the specific benefits and rewards you offer.
At our recruitment video production company, we have had the privilege of working with a wide range of companies from diverse industries. Our clients have included dynamic startups, thriving small businesses, and well-established Fortune 500 companies. We approach each project with a fresh perspective and tailor our services to meet the unique needs and goals of each individual client. We pride ourselves on delivering high-quality, engaging videos that effectively communicate our clients' employer brand and attract top talent to their organisations.
At the beginning of the video production process, we conduct a discovery session with you to gather all the necessary information about your company and employer brand. This includes learning about your company culture, values, mission, and vision, as well as your recruitment goals and target audience. We then use this information to develop a concept for your video that aligns with your employer brand and recruitment goals.
During pre-production, we work with you to plan out all the logistics of the shoot, including location, props, wardrobe, and talent. We make sure that all of these elements align with your brand and messaging.
During production, we take care to capture footage that accurately portrays your company culture and values. We also ensure that any on-camera talent reflects the diversity and inclusivity of your company.
In post-production, we edit the footage to tell a cohesive story that aligns with your brand messaging. We also add any necessary graphics, music, or voiceovers that support your message.
Overall, our goal is to create a recrutiment video that accurately reflects your employer brand and resonates with your target audience. We work closely with you throughout the entire process to ensure that your brand is accurately portrayed in the video.
The production timeline for recruitment video content can be influenced by several factors, such as the type of video, the number of locations involved, and the availability of participants for the shoot. Generally, the process can take anywhere between 4-6 weeks from the initial concept development stage to the final delivery of the video. During this time, we work closely with you to ensure that all aspects of the production are aligned with your recruitment goals and employer brand. We will keep you updated on the progress and any changes to the timeline, so you are always informed of the status of the project.
We understand that incorporating feedback from clients is crucial to ensuring that the final product meets their needs and accurately portrays their employer brand.
To achieve this, we typically provide three rounds of revisions during the post-production phase of the project. This allows our clients to review the video and provide feedback, which we then incorporate into the final product.
During the first round of revisions, we typically make minor changes based on the client's feedback, such as adjusting the timing of certain shots or tweaking the color grading. We then provide a revised version of the video for the client to review and provide additional feedback.
In the second round of revisions, we work to address any more significant changes that the client may have requested. This could include adding or removing certain shots, reordering the structure of the video, or adjusting the pacing.
For the third and final round of revisions, we focus on making any last-minute adjustments or refinements to ensure that the video meets the client's expectations. At this point, we aim to have the final version of the video approved by the client and ready for delivery.
Overall, our goal is to work collaboratively with our clients throughout the production process and to provide a high-quality recruitment video that accurately portrays their employer brand and meets their recruitment goals.
We understand the importance of creating videos that are accessible and inclusive to a diverse audience. To ensure this, we take several steps during the video production process. Firstly, we work with you to understand your target audience and any specific accessibility requirements they may have. This helps us tailor our production approach to meet those needs.
We also make sure to include closed captions in our videos to ensure that viewers who are deaf or hard of hearing can still follow along. Additionally, we use high contrast colors and clear fonts to make sure that the text is easy to read for viewers with visual impairments.
Another aspect we consider is the language and tone used in the video. We make sure to use language that is clear and concise and avoid using jargon or complex terms that may be difficult for some viewers to understand. Additionally, we strive to create a tone that is inclusive and welcoming to all viewers.
Overall, our goal is to create recruitment videos that are accessible and inclusive to all potential candidates, regardless of their background or abilities.
We use a variety of techniques to ensure that the recruitment video is engaging and holds the viewer's attention. One way is by incorporating visually appealing graphics and animation that help to convey your employer brand and recruitment message in an interesting and memorable way. We also use strategic editing techniques to keep the pacing of the video dynamic and engaging, making sure that the video doesn't drag or feel monotonous. Overall, our goal is to create a video that not only communicates your message effectively but also leaves a lasting impression on the viewer.
What sets our recruitment video production services apart from our competitors is our team's unique blend of creative and strategic expertise. Our team includes professionals with backgrounds in video production, graphic design, and animation, as well as individuals with experience in recruitment and human resources. This combination allows us to not only create visually stunning videos but also to understand the recruitment industry and the needs of our clients.
Additionally, we pride ourselves on our collaborative approach. We work closely with our clients throughout the entire production process, from concept development to final delivery, to ensure that we are creating a video that accurately portrays their employer brand and meets their recruitment goals. We also offer up to three rounds of feedback and revisions to ensure that our clients are completely satisfied with the final product.
Overall, our unique blend of creative and strategic expertise, along with our collaborative approach and commitment to client satisfaction, sets us apart from our competitors in the recruitment video production industry.
A creative brief plays a crucial role in the video production process, serving as a roadmap that outlines the project's objectives, expectations, and creative direction. It is an essential tool for both the client and the production team.
The creative brief helps:
Clarify Objectives: It defines the project's goals and desired outcomes, ensuring everyone is on the same page regarding what the video should achieve.
Set Expectations: The brief specifies the project scope, including timelines, budgets, and any technical requirements, which helps manage expectations.
Guide Creativity: It outlines the creative concept, style, and messaging, giving the production team a clear vision to work from.
Prevent Miscommunication: A well-defined creative brief reduces the risk of misinterpretation or misunderstanding throughout the production process.
As for whether you need a creative brief, it is highly recommended. Having a comprehensive creative brief enhances the efficiency and effectiveness of the video production process. It ensures that your vision aligns with the video production company's execution, resulting in a video that meets your goals and expectations.
Our recommendation would always be to first think about your talent acquisition and recruitment goals. Are there any particular roles you struggle to recruit for? Do new recruits leave quickly during probation? Do candidates know what your company does, where its offices are based? Do employees understand growth paths in your Company or is there a leadership engagement issue?
Understanding your top priorities will help you determine where to spend your recruitment video budget first.
Another top tip is when you commission a large recruitment video project such as an employer brand video, which may include multiple employees and leaders as well as various locations that you maximise filming to shoot interviews with some of the employees featured that covers content that can be used in other videos, such as employee profiles, department profiles, office videos etc.
