Selected Work & Case Studies
Work that makes complex businesses easier to understand.
Product launches, customer stories, thought leadership, recruitment and brand films shaped around what audiences need to understand, believe or see differently.
Selected Work & Case Studies
Product launches, customer stories, thought leadership, recruitment and brand films shaped around what audiences need to understand, believe or see differently.
Proof At Scale
More than 300 projects across product, brand, customer, leadership and employer communications for teams at Etsy, American Express, Aon, Awin, Unily, Evelyn Partners and more.
300+
Projects delivered
13+
Years creating B2B video
6
Countries filmed
20+
Cities filmed worldwide
Production experience across the UK, United States, Australia and Europe.
Selected Work
Different formats. Different audiences. Different objectives. What connects the work is starting with the job the film needs to do.
Explain It
Content Studio
We helped turn an evolving product proposition into a clear go-to-market story built around the problem it solves, combining live action, product UI and motion design.
View Case Study
Explain It
Unily Glass
A motion-led launch film combining product storytelling and animated UI to make a new SaaS platform clear and commercially useful.
View Case Study
Reposition It
Awin
A persona-led SaaS brand film combining live action and animated product UI to support Awin's evolving positioning in the US market.
View Case Study
Lead With It
Aon
A senior fireside conversation designed to make complex cyber security insight clearer and more useful to a business audience.
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Prove It
RMS × ROOMZ
An on-location customer story built around first-hand experience, making the customer's results and relationship with RMS the proof.
View Case Study
Attract Talent
Evelyn Partners
A people-led employer brand film using real employees to communicate culture, opportunity and the experience behind the business.
View Case Study
Lead With It
daily.dev
A studio content series designed to turn specialist knowledge into useful, watchable video for a highly technical developer audience.
The Four Jobs
Before deciding what to make, we work out what the audience needs to understand, believe or see differently.
That usually brings the brief back to one of four jobs.
01
Make a complex product, service or idea easier to understand.
02
Build confidence through customers, evidence and real-world results.
03
Turn expertise into useful, credible thought leadership.
04
Change how people see a product, service or business.
The principle
The format comes later. The job comes first.
More Work
From product launches and customer stories to leadership, recruitment, campaigns and events, this is a broader look at the work we’ve produced across B2B, finance, technology and professional services.
Browse the wider portfolio below.
Why MHF
The people who understand the brief stay involved through strategy, production and edit.
That means working directly with your team, contributors and stakeholders rather than handing the project down once production begins. It keeps the thinking connected and helps us make better decisions throughout the process.
01
We get close to the subject, the audience and the business objective before deciding how the story should be told.
02
Strategy, creative direction and production stay connected, with senior people actively involved throughout.
03
Live action, interviews, product UI, animation, motion design or a combination of them.
Less handover. Better judgement. Clearer work.
Start a Project
Share your audience, objective and any examples that have caught your attention. We will help you identify the clearest creative and production approach.
A useful starting point
You do not need a finished brief. A clear business objective is enough to begin the conversation.
Start A Project
Tell us what you need people to understand, believe or see differently. We’ll help work out the clearest way to bring it to life.
MHF Creative is a senior-led video production agency based in London, creating film, animation and motion design for complex B2B products, services and ideas.