Expedia Group is an American global travel technology company. It’s websites, which are primarily travel fare aggregators and travel metasearch engines, include Expedia.com, HomeAway, Hotels.com, and trivago. Expedia Group works with partners all around the world to facilitate customers booking through these channels and allowing them more control over demand and pricing.
Expedia Group were facing a challenge when trying to onboard smaller independent hotels and lodgings in the UK. Their image of being a big American corporate was alienating potential partners and creating barriers for their sales people. Having already achieved great success partnering with the majority of large hotels, Expedia needed show a different side of itself to capture this remaining share of the market.
To improve both brand image and brand awareness among these small and independent hotels and lodgings, we produced short stories with a range of existing Expedia Group Partners, where we interviewed them about their experiences in hospitality and working with Expedia Group.
It was important that we identified and explored stories that represented the wide range of Expedia Group partners and the wide range of ways in which Expedia helps their partners. To make sure we achieved this, we visited a variety of Expedia Group Partners, from a brand new 4 star hotel to a rural Victorian era B&B.
From these stories we created full videos for each partner, 30 second social teasers optimised for Facebook and Instagram and a main montage video that brought together the best bits from each Partner.
This is the first time the B2B arm of the Group has worked with video and it won't be the last. Everyone has been so impressed with the outcome and MHF have been a joy to work with. We look forward to working on more projects in the near future.
Sonia Morjaria-Shann, Senior Manager, Field Marketing