Pure London SS19

The Client

Pure London are the UK’s number one leading fashion trade event, bringing together the entire fashion supply chain, right the way from fibre through to finished ready to wear garments. The event welcomes over 17,000 visitors through its doors at Olympia London and features over 1,300 womenswear, menswear and kids wear collections and 160 garment and fabric suppliers from 13 countries including Italy, Mauritius, Turkey, Portugal and Taiwan.

The Challenge

Pure London wanted to create a suite of content to create excitement around the event and market sell the next event. This content therefore had to include a highlights, testimonials and had to continue establish Pure as a leading event in the fashion industry.

Our Approach

We shot and edited the Day One Highlights above on the first day of the event. This was sent out in a Day One Wrap email and uploaded to social channels to drive attendance for the second and third days.

On the next two days, we shot a series of exhibitor testimonials, visitor interviews and interviews with the Pure London team. From these we created 10 exhibitor testimonials, a visitor testimonial and a brand video for Pure London’s new Director to outline what’s up next for Pure.

The Results

In the fashion industry we are always trying to come up with new, innovative ideas to refresh our content and that is exactly what MHF are about. It is always great working with team and we know we will get great video content. We would highly recommend!

Lucy Green, Marketing Manager