Autumn Fair

The Client

Autumn Fair is the UK’s largest home and gift fair, with more than 1,300 exhibitors and 23,000 visitors.

The Challenge

Autumn Fair wanted to create content which took a deeper look at what some of their best exhibitors create and why they choose to exhibit them at Autumn Fair.

Our Approach

We proposed a “Behind The Brands” series, in which we went to the premises of these brands to explore what makes them tick, what they do and what Autumn Fair means to their businesses. We also created social cut-downs and vertical instagram stories to help Autumn Fair sign-post their followers to the full videos.

The Results

The content was a resounding success for Autumn Fair, helping them drive visitor numbers, online engagement and exhibitor sales and rebookings. The videos got a combined 30K views on Facebook alone following their release. Following the success of the project, we’ve produced more of these “Behind The Brands” videos with other events clients.